Internal Linking for SEO : The Ultimate guide

What is Internal Linking?

Internal linking is the process of connecting pages within your website using hyperlinks. These links can be used to direct users to relevant pages within your site, guide them through the site’s hierarchy, and help search engines crawl and index your site. Internal links can be placed in menus, body text, and footer areas of your website. They can also be in the form of images or buttons that users can click on to access other pages on your site.

Download our Internal Linking Template

Here’s a table-based template that you can use to optimize your internal linking, just copy and paste into Excel or Google Sheets:


PageLinking ToAnchor TextAlt Text (for Images)
HomeProductsBest-selling products(N/A)
HomeAboutLearn about our company(N/A)
ProductsProduct ABuy Product AProduct A photo
ProductsProduct BBuy Product BProduct B photo
ProductsProduct CBuy Product CProduct C photo
Product AFeaturesSee Product A’s featuresProduct A photo
Product AReviewsRead reviews for Product AProduct A photo
Product ARelated ProductsSimilar products to Product AProduct A photo
FeaturesProduct ALearn more about Product A(N/A)
FeaturesProduct BLearn more about Product B(N/A)
FeaturesProduct CLearn more about Product C(N/A)
AboutOur TeamMeet Our Team(N/A)
AboutCompany HistoryLearn about our company history(N/A)
Our TeamJohn DoeRead John’s BioJohn’s photo
Our TeamJane SmithRead Jane’s BioJane’s photo

In this example, the table lists the pages on your website and the internal links that should be included on each page, along with the anchor text and alt text for images. You can use this template as a starting point for optimizing your internal links, but be sure to tailor it to your own website’s needs and goals.

Note that the alt text for images should be descriptive and relevant to the image being displayed. If an image is purely decorative and does not convey any information, you can use an empty alt attribute (alt=””). Additionally, you should avoid over-optimizing your anchor text by using the same keyword-rich anchor text repeatedly, as this can be seen as spammy and may result in penalties from search engines.

Why is Internal Linking Important for SEO?

Internal linking is critical for SEO because it helps search engines to understand the structure and hierarchy of your website. By linking relevant pages, search engines can determine which pages are most important and how they are related to each other. This, in turn, can help improve your website’s rankings in search engine results pages (SERPs) and drive more traffic to your site.

Optimizing Internal Links for SEO

To optimize your internal links for SEO, you need to focus on the following factors:

Anchor Text: Anchor text is the clickable text that is used to link pages together. It is essential to use relevant and descriptive anchor text that accurately describes the content of the page being linked to. This can help search engines to understand the context of the link and the page being linked to.

Image Alt Text: When using images to link pages, it is essential to add relevant and descriptive alt text. Alt text is a text description of the image that can help search engines understand the image’s context and relevance to the page being linked to.

Number of Internal Links: The number of internal links on a page is also important. Too few internal links can make it difficult for search engines to crawl and index your site. On the other hand, too many internal links can be overwhelming for users and may result in a poor user experience. Over-

Optimized Anchor Text: Over-optimized anchor text is when you use the same anchor text repeatedly or use exact match keywords in your anchor text. This can be seen as spammy by search engines and can result in penalties or lower rankings.

Creating an Internal Linking Strategy

To create an effective internal linking strategy, follow these steps:

 Analyze Your Website Structure: Start by analyzing your website structure and identifying the most important pages on your site. These pages should be linked to more frequently and should have higher-quality anchor text.

Identify Relevant Pages: Identify relevant pages within your website that can be linked to each other. These pages should be related in content and should provide value to users.

Use a Logical Hierarchy: Use a logical hierarchy when linking pages together. For example, link sub-pages to main pages, and main pages to category pages.

Use Anchor Text Carefully: Use anchor text that is relevant and descriptive. Avoid using exact match keywords or over-optimized anchor text.

Monitor Your Results: Monitor your website’s performance and adjust your internal linking strategy as needed. Use analytics tools to track user behavior and determine which pages are driving the most traffic.


Internal linking is a crucial aspect of SEO that can help improve your website’s rankings and drive more traffic to your site. By optimizing your internal links for SEO, you can help search engines understand the structure and hierarchy of your site and provide a better user experience for your visitors. Remember to use relevant and descriptive anchor text, add alt text

Internal linking is an essential aspect of search engine optimization (SEO) that is often overlooked by website owners. It involves connecting different pages within your website using hyperlinks to create a structured network that helps both search engines and users to navigate your site. In this article, we will discuss the basics of internal linking, why it is important for SEO, and how to optimize it for maximum results.